The team
Tim B., CEO
Brennan Cassidy, COO
Brennan Cassidy, COO
Tim has over 30 years experience as a CEO, COO and CFO, and has significant experience with the E-Bike industry as the Owner of Indian Motorcycle of San Diego, which was the first powersports dealer to carry E-bikes. They quickly became the top E-Bike dealer in SoCal and help grow the distribution into brick and mortar for an industry th
Tim has over 30 years experience as a CEO, COO and CFO, and has significant experience with the E-Bike industry as the Owner of Indian Motorcycle of San Diego, which was the first powersports dealer to carry E-bikes. They quickly became the top E-Bike dealer in SoCal and help grow the distribution into brick and mortar for an industry that was predominantly online. This model proved out that consumers preferred to touch, feel and demo E-bikes before buying them.
Tim is a former CPA with a Private Equity background who obsesses in the customer experience and creating a safe and trusting environment for all customers.
Brennan Cassidy, COO
Brennan Cassidy, COO
Brennan Cassidy, COO
As an experienced startup executive, Brennan successfully led the daily finance and operations of a consumer goods direct-to-consumer venture, scaling it from zero to a team of 100+ employees. As part of the company's growth, he led the establishment of a separate manufacturing business operation (maquiladora) in Mexicali, Mexico, doublin
As an experienced startup executive, Brennan successfully led the daily finance and operations of a consumer goods direct-to-consumer venture, scaling it from zero to a team of 100+ employees. As part of the company's growth, he led the establishment of a separate manufacturing business operation (maquiladora) in Mexicali, Mexico, doubling the capacity while reducing overall company costs.
In addition to operations, Brennan was also responsible for the company's financial management, providing the company with tight financial oversight and ensuring optimal financial stability. He is a Green Belt in Lean Six Sigma and he is always looking for ways to increase my team’s efficiency. In his free time, he loves to be at the gym, riding a bike, or spending time with his family.
Karl Heidgen, CSO
Brennan Cassidy, COO
Karl Heidgen, CSO
Karl heads up our sales team and is an international cycling sales and marketing executive with more than 20+ years of proven success in optimizing relationships and revenues through sales, marketing, DTC, and service excellence. Karl is fluent in Italian and has a strong understanding of most international business cultures. One of his
Karl heads up our sales team and is an international cycling sales and marketing executive with more than 20+ years of proven success in optimizing relationships and revenues through sales, marketing, DTC, and service excellence. Karl is fluent in Italian and has a strong understanding of most international business cultures. One of his strengths is he developments a comprehensive knowledge of products, competitors, and markets that ultimately guides strategy and his delivery on sales goals. He continuously leverages his strengths in relationships, analytics, leadership, and creative problem solving to identify opportunities and optimize revenues. Karl has a proven track record of team building and leadership.